Dress to impress

Bye bye H&M?

Hi!

A couple of days ago I saw wonderful news on my facebook page. It was a post from Elle I think, "Uniqlo to open first Scandinavian store in Stockholm". So I had to check it out... and I am excited and quite impressed by their prices, collection and items :) It's similar to H&M and I can understand if they feel some competition.

Personally I've been faithful to H&M for many years and their brand is very strong. We'll see what happens. Will they succeed or flop? Their outfits are very 'safe', not so edgy or special like H&M can produce from time to time. A big plus is their variety of colors on some items. I am so sick of black, grey and white only! I need colors in my life! So do you perhaps?. I looked through their collection and my final judgement is "Nice, safe, basic and colorful".

 

The local writes:

"Sweden is one of the world's most innovative nations and a country that appreciates technology as well as design and is a leader in modern life," added Yanai.

The first store will open at the Kungsträdgården park in the heart of Stockholm, in a building known as 'Sverigehuset' ('Sweden house'), designed by architect Sven Gottfried Markelius in 1969.

The store will span an area of 1,580 square metres across four levels and is scheduled to open in autumn 2018. Sweden will become Uniqlo's 20th market and its seventh country in Europe.

 

So my Swedish fellows, let's long for September?

 

I handpicked some items from the uniqlo.com website for you to see (and potentially buy). I love their Lookbook too so if you don't wanna scroll here on my blog just click on the link and you'll get a bigger view of their collection.

 

WOMEN TWEED COLLARLESS JACKET

 

59.90 €

 

WOMEN SMART STYLE ANKLE LENGTH TROUSERS

29.90 €

 

WOMEN DRAPE 3/4 SLEEVE BLOUSE

 

29.90 €

 

WOMEN DRAPE PANTS

 

14.90 €

 

WOMEN DENIM LONG SLEEVE SHIRT 100% COTTON

 

29.90 €

 

WOMEN DENIM LEGGINGS TROUSERS

 

24.90 €

 

WOMEN HIGH WAIST DRY STRETCH TUCKED SKIRT (dark green is out of stock today... sad)

 

29.90 €

 

WOMEN COTTON STRIPED LONG SLEEVE SHIRT DRESS

 

39.90 €

 

WOMEN EASY CARE RAYON OPEN COLLAR 3/4 SLEEVE BLOUSE

 

29.90 €

 

WOMEN SOFT COTTON LONG SLEEVE BLOUSE

 

29.90 €

 

WOMEN INES RAYON FLARED SKIRT

 

9.90 € on sale

 

WOMEN PREMIUM LINEN LONG SLEEVE SHIRT

 

34.90 €

 

WOMEN HIGH WAIST BELTED NARROW SKIRT

 

29.90 €

 

WOMEN STRETCH TAILORED JACKET

 

69.90 €

 

WOMEN EXTRA FINE COTTON 2WAY LONG SLEEVE BLOUSE

 

29.90 €

 

WOMEN EXTRA FINE MERINO CREW NECK SWEATER

 

19.90 €

 

WOMEN DRAPE MOCK NECK 3/4 SLEEVE BLOUSE

29.90 €

 

WOMEN ACTIVE SEAMLESS BRA

 

19.90 €

 

WOMEN PONTE HALF SLEEVE DRESS

 

39.90 €

 

WOMEN DRAPE WIDE LEG TROUSERS

 

29.90 €

 

WOMEN EXTRA FINE MERINO RIBBED TURTLE NECK SWEATER

29.90 €

 

WOMEN HIGH RISE CIGARETTE JEANS

 

39.90 €

 

What do you think about Uniqlo?

 

xoxo/ Em

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